People often snoop around shops checking new goods just to feed their desires and dreams. Often these products become, for them, necessities. And that’s where the advertising industry comes in, creating desires and transforming them in… necessities!
The world needs a radical change. This is just one example.
The urgent change is a shift in perception, and that shift starts within, it doesn’t come from the outside. Once we all make that change, everything else will change accordingly.
Can you dress the ego? Can you embellish and deceive a depression? Can you buy happiness?
Window Shopping is a photographic project about identification and wishes.
Happiness cannot be bought.
Project shot in Belgium - Bruges and Gent during my stay at Glo’Art (Global Art Centre) - Flanders, where it is being exhibited. Two images are part of the Centre’s private collection.